About this mission
Our November 2025 mission to Hainan introduced a delegation of West London tourism, hospitality, wellness and consumer brands to China’s flagship free trade port. Over the week delegates joined policy briefings on Hainan’s investment and duty-free retail environment, toured Haikou and Sanya business zones, and met sector-specific partners including hotel operators, distributors and local tourism boards. The programme combined curated B2B matchmaking, an evening reception with British and Hainan business representatives, and site visits to resorts and logistics hubs. Outcomes included a clear pipeline of distributorship conversations, two follow-on meetings in London and several qualified leads for market entry in 2026.